Also: Microsoft’s competitor to Notion, its Loop app, is now in private preview    Container deployment and management is becoming key to many of Microsoft’s customers’ IT plans, said Erin Chapple, Microsoft corporate vice president of Azure Core. By writing apps to run in containers, Microsoft makes it so users will be able to take pieces of that app and deploy and manage them wherever a container platform is running, whether it’s in the public cloud on Azure, on Windows/Windows Server, or on IoT devices. “In its early days, (Azure) Arc was more of an on-premises mindset. It let you manage [on-premises assets] from the cloud and connect to the cloud,” Chapple noted. But now, for many customers, “the application is now the center of gravity,” she said. And some parts of an app may run in the cloud, while others may need to be on-premises for various reasons. Which pieces of any given workload are optimized to run where often links back to the data, she said. “For example, sometimes it may make more sense to train an AI model at the edge because users may not want or need to pump all their data into a datalake. But in other cases, they may want to train it in the cloud, especially if they need the most up-to-date infrastructure..” For customers interested in using AKS plus Azure Arc to manage their apps from cloud to edge, Microsoft also announced this week that it is expanding the Azure Hybrid Benefit to AKS and Azure Stack HCI (Hyperconverged Infrastructure). This allows customers to run AKS on Windows Server and Azure Stack HCI for no additional cost if they have Windows Software Assurance and Cloud Solution Provider Subscriptions.